Hello, I'm Ed. I have been helping companies build user centric products for more than 15 years.
As a Product Designer, I help companies find market fit and build the right thing.
As a Product Manager I help companies with product strategy and delivery.
Hands on Product Designer / UX - 15+ years.
Managing product teams - 7 years (from 1 to 11 people, including developers and product managers).
Apple TV App of the Year award winner.
Can code to process data from quantitative studies.
Good communicator. Can present really complicated information in simple terms.
Can plan, perform qualitative research and produce and present results from it.
Good with all design tools - Adobe, Sketch, Abstract, Figma, Omnigraffle, etc.
Worked in California in a successful Tech Startup from scratch to launch to growth.
One of 11 Australians to have the UX Master Certification from Nielsen Norman Group.
Master Degree Holder from a Tier 1 American University.
Published researcher and patent holder.
Purpose driven.
Contribute to community by mentoring Junior designers.
Versed in Agile (Kanban / Scrum) and in Waterfall SDLCs.
I'm data driven, metric savvy and business orientated. I know technology too. I focus on making sure we get the most out of the resources available and make sure we run as lean as possible.
When I'm not building products I'm a playing music, pretending to be a photographer, a technologist, a dreamer and a gamer. I love enjoying a good coffee, or a new beer or wine.
The following three case studies highlight aspects of research, strategy and design.
👈 Click here to see 17 more case studies
Inside each company you can find 2 to 4 case studies that talk about a specific discipline.
There’s more to life to product design in my life (no, there isn’t, but let’s pretend), so I’m always down for a walk to fly my drone, or take photos, or have a beer or coffee, or design a nifty little logo, write some music and record it, explore video editing or 3D modelling.